Beyond the stands

The tournament experience does not end at Center Court.

As the day’s biggest moments unfold, they are shared with audiences around the world almost instantly. During the tournament, media teams moved photos from capture to publish in just 28 seconds, the fastest turnaround ever recorded at the event, bringing defining moments to viewers nearly as quickly as they happened on court.

For millions more, those moments arrive through the live broadcast.

Each year, broadcast partners bring the Cincinnati Open to an estimated 89 million viewers across 187 countries. The match feed depends on a resilient network capable of delivering uninterrupted coverage—because when play is live, there’s no opportunity for a do-over.

Behind the scenes, that same network is also helping operators make smarter decisions throughout the day. With ecosystem partners, Meraki MV smart cameras count heads, not faces, giving tournament staff a near-exact picture of how many guests remain on site as the event transitions between day and night sessions. That visibility helps vendors stock food and beverages based on real demand, improving service while reducing waste.

Whether fans are in the stands or following from halfway around the world, it all begins with Meraki.